Social media is a fantastic method for getting the word out about your product and service and also for meeting new clients. The number of visitors on social media is enormous. Instead of being confined to one geographic region, your business can touch the world. When you learn how to connect and make the shift from Facebook friend to customer, your business has the potential for exponential growth. The only limit is your belief, knowledge, and skill.
Belief
Let’s start with belief. Others have used social media to change their futures by building thriving businesses. Because you’ve seen it done, you can and should have a belief that you can do the same.
Decide to let the message run through your mind over and over: “I have a thriving business and meet countless customers on social media.”
Repeat it silently. Say it out loud. Choose to believe that your business is about to explode.
Knowledge
Understanding people and what makes them tick is the key to using social media grow your business.
Make others feel important.
This simple piece of wisdom can create phenomenal success for your business. People will listen to your advice and take the time to learn about your product when you make them feel that they are important! Do you take the time daily to comment on other’s posts, empathize when they suffer, celebrate when they’re successful, and show an interest in their hobbies and businesses?
Remember this simple law: What goes around, comes around.
Make sure you are connecting with others in the same way you’d like them to connect with you.
Skill
Any conversation involves two parts: speaking and listening.
When you speak, you can either talk about what’s important to you, or you can ask questions and get to know the other person better. If you’re talking about yourself, the other person must be silent and listen. If you’re asking questions, you create an opportunity for dialogue. Think about your posts. Do they reach out to others and show interest in them? Or are you only captivated by topics you find interesting?
You can tell the before and after story of a client and brag about their successful results with your product. Or you can post a before and after picture and pose the question: “What are your health goals for 2015?” Can you imagine what kind of communication this question could create? By engaging others in this way, you’ll be able to discover who might be interested in learning more about your products.
The first skill is to ask questions. The second skill is knowing what to do after someone shows an interest in your post. How do your turn a comment on a post into a sale?
Instead of jumping right into a sales pitch: “You should try ___. Here’s the web site to purchase it. Let me know if you have any questions.”
An awesome alternative for you to try is to ask more questions! Ask them why they’re showing an interest. Ask them what they’re currently using or have used in the past. Ask them how they would like their experience to improve.
For example, your response would look something like this: “Hi, Sally. Thanks for your comment on my post today. I’m excited to help people achieve the results they want. What intrigued you about my post? What have you been using and how well is it working for you?”
By showing an interest in their needs and discovering what they’re lacking, you’ll close a higher ratio of sales and greatly grow your customer base.
Belief, knowledge, and skill can take your business to the next level using social media. The growth potential is limitless!